How much does it cost to run a composable CDP?

Most composable cost models leave out the warehouse bill. This one starts with it: compute, minimum-billing floors, ingestion, streaming and egress, on your own numbers.

Four questions, about a minute. Then enter your work email to see your estimate.

4 quick questions · about a minute. Then enter your work email to see your estimate.

  1. 1Warehouse
  2. 2Scale
  3. 3Freshness
  4. 4Use cases
  5. 5Your estimate

Where does your customer data live?

How the estimate works

A composable CDP runs its audience queries inside your own data warehouse, so the warehouse bill is part of what the platform costs to run. This calculator prices that bill: the warehouse compute behind each audience sync, plus the ingestion, event streaming, enrichment and egress around it.

You choose where your customer data lives (6 warehouse options, from Snowflake and BigQuery to Databricks and Redshift), which capabilities you run, and how much data you hold. It returns a monthly figure with every cost line shown and every rate editable. It uses published cloud list prices and leaves out licence fees, services, support and vendor margin, so it estimates the infrastructure bill rather than quoting a price.

Example: the calculator’s starting setup

10,000,000 customer profiles, 10 audiences synced 6 times a day from Snowflake (Small, Standard warehouse), running batch sync only.

Cost linePer month
Warehouse compute$92.00
Batch sync jobs$66.26
Platform floor$450
Total$608

Every formula and rate behind these lines is on the methodology page. The same workload priced on every warehouse is on the comparison page.